Project 2

Cat on a Hot Tin Roof and All My Sons

 

Discussion

Cat on a Hot Tin Roof and All My Sons share one main common theme, which is the passing on of a father’s legacy to their sons.  The theme of these plays are most definitely marketable and relatable to small business owners.  If we use the theme of passing on of a father’s legacy to their sons we can gear this marketing campaign towards those small business owners.  Many small business owners plan on passing on their business, essentially their legacy, to their children.  For more information click here.

Promotion

The promotion of Cat on a Hot Tin Roof and All My Sons is key to filling the theater, especially if we are aiming for the small business owner.  Small business owners can relate to the themes of these two plays.  In both plays we see the patriarch of both families with a business they want to pass down to their son.  Most small business owners share similar hopes of one day passing down their business to their kids.  With my plan for promotion, I know that I can get the message to those small business owners and fill those seats.  For more information click here.

Budget Summary

Salaries-                                                                              $1,060

Media Purchases-                                                             $445

Promotional Activities-                                                    $1,995

Food and Beverage-                                                         $1,500

Total-                                                                                  $5,000

For the full budget click here.

Bibliography

For sources click here.

Additional Links

Margaret Poster

Group 1 Slides

 

 

 

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